Harry Potter does not taste success only at the big theaters and bookstores; the name is also good enough to create enough demand for products kept by stores dealing in Harry Potter collectibles.
It seems that more and more children are admiring the real like stories of Potter and want to buy collectibles in order to experiment with the magic on others.
From Timesofindia.indiatimes.com:
The adventurous story and the colourful characters in the movie, Harry Potter and the Sorcerer’s Stone, has led to increased sales of Harry Potter related products like games, books, puzzles and compact discs. The hot pick is a set of CDs priced at Rs 1,200. A whole range of Potter playsets are also finding takers. However, though there is a demand for the products, the sales appear to have fallen below the expectations of the dealers.
Says Pradeep Shah of Pedallers Point:“Due to limited dealership, the sales are less than expected’’.
The distributors have relied on the movie to push sales and this does not seem to have worked much. According to Parul Toys’ Bharat Parekh, the “toys are not selling as expected because they are not being advertised enough’’.
There also appears to be a flip side to the Potter range of products. Pankaj Kapadia, owner of Toy Emporium says the prices are putting people off. For instance, a Harry Potter Slime Chamber playset costs Rs 7,499. An electronic sound and action game costs Rs 3,999, school and college bags come at Rs 765 each, trading card games cost Rs 50 and Rs 80 with the Harry Potter badges coming at Rs 18 each.
Some of the popular collectibles belonging to the Harry Potter series are Hermoine Granger, Ron Weasley, Draco Malfoy, Vincent Crabbe, Professor Snape, headmaster Dumbledore, Remembrall Malfoy and the Mountain Troll.
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