The sale of Commonwealth games merchandise may have started a bit late, but it has been an instant hit within a day of its launch. The vuvuzelas were the most sought-after in an eclectic mix and the response was “overwhelming” as per the organizers.
An initial range of twenty-five items has been introduced in the run-up to the CWG Games 2010 in Delhi, which will run through October 3-14.
From Timesofindia.indiatimes.com:
Within hours of its opening Thursday, the maiden merchandising outlet at the Organising Committee headquarters did a business of a whopping Rs.1,04,000. Friday afternoon, the outlet was teaming with people and sold items worth Rs.78,000.
“We are delighted by the response. We wanted to gauge the response of people in the first two days and it has surpassed our expectations. The response has been overwhelming and the items are fast disappearing,” Vikas Arora, Brand Executive, Premier Brands, said.
“Though everything in our stores has recorded a good sale, it is the vuvuzelas which are the most in demand.
“We had only 20 pieces of vuvuzelas with us yesterday and they were sold within minutes. Coloured coffee mugs, caps, T-shirts, badges are the other things in demand.”
The Commonwealth Games Organising Committee on Thursday launched the official merchandise after missing several deadlines.
The Commonwealth merchandise included branded sportswear like T-shirts, jackets, casual wear, kids apparels; collectibles; stationery; generic items like umbrellas, key-chains, mugs, refrigerator magnets etc.
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